“We received an overwhelming response from the Pride bar last year and surpassed our sales and give-back goals.
This is by raising awareness of important causes and sending a positive message of love and support to the Bobo’s community. However, the costs are greatly outweighed by the benefits of giving back to meaningful and thoughtful non-profit organizations, says Mackay. Since volumes are lower, it makes the cost per piece higher in general as well as needing to use a more expensive printing process – digital versus direct – because of minimum-order quantities.”
#Gay pride skittles 2020 driver
“Volumes are the main driver since we don’t produce as much of our ‘cause’ bars compared to our traditional flavors. This kind of seasonal packaging tends to be more expensive than the brand’s standard flavors, says Mackay, primarily because they run in smaller batches. The Lemon Poppyseed bar packaging depicts a rainbow flag in the background, as well as rainbow hearts and a character holding the Pride flag in their hand in the foreground. Bobo’s Lemon Poppyseed Pride Bar donates 100 percent of the bar's proceeds to two LGBTQ+ organizations. By limiting the partners and flavors we use, we are able to do business for good and give back to these non-profits with the select bars, while growing the brand and our core line of regular products,” he continues. “We have intentionally selected the partners we work with, so we can focus on their efforts and give proper attention to raising awareness for their causes with each bar.
“By helping raise awareness for these important organizations and their mission, we have not only been able to deepen our relationship with current fans, but also find new-to-brand consumers making it a win-win approach,” Mike Mackay, Brand Manager of Bobo’s, tells PackagingInsights. A hundred percent of the proceeds from every bar bought are allocated to PFLAG (priorly known as Parents and Friends of Lesbians and Gays) and its continued partnership with local non-profit The Center on Colfax, which supports the LGBTQ+ community in Colorado. US-based nuts and oats snack brand Bobo’s launched a limited-edition Lemon Poppyseed Pride Bar for the second consecutive year. PackagingInsights looks into an array of unique and eye-catching Pride Month packaging designs showcasing this year, including Bobo’s limited-edition Lemon Poppyseed Pride Bar and Skittles' Pride Pack gray, achromatic composition. As queerness becomes less of a societal taboo, brand owners are experiencing the benefits of incorporating the rainbow flag in packaging design to attract consumers and boost brand image. One user writes “Please explain this.”Įxplain this please /DfqaZdSq9hĪnd then, of course, there were the ignorant bigots.Ĭan't wait to see what they do for 'white' pride month.- The rainbow flag is a symbol of identity, diversity and allyship in the LGBTQ+ community. There were a number of people that had concerns about the packaging, and the wording associated with the in-store labeling. The only rainbow that matters is not for lgbtq it’s what God put out after he flooded the earth as a promise he would not do it again… but think why did God flood the earth in the first place. There were a number of people who wanted to discuss the origins of the rainbow such as the user that commented “The only rainbow that matters is not for lgbtq it’s what God put out after he flooded the earth as a promise he would not do it again… but think why did God flood the earth in the first place.” On Twitter, there was a fire storm of angry people from all different communities. One user writes: “Just find it interesting that during this of all months, they choose not to lead with the motto: ‘Taste the rainbow.’ “Īnother user commented: Skittles your logo is as white as my legs in the sun I as a lgbt folk appreciate what you do every June(plus skittles is like my favorite candy so I mean ) Some of the responses from the LGBTQIA community were hilarious. Some responses were from people who were confused by the change however many of the responses were positive. On June 1st to celebrate the first day of Pride Month, Skittles updated their profile photo on Facebook and Twitter to match the design of the colorless Skittles.